in-cosmetics Asia 2019 attracted the largest, most diverse audience in its 12-year history.
Held in Bangkok November 5-7, 11,914 (+ 5% year-on-year) Asia Pacific region (APAC) personal care professionals gathered to find inspiring new ingredients. 36% of this year’s in-cosmetics Asia visitors traveled from 93 countries.
It was the first time that in-cosmetics Asia featured all the world’s leading personal care ingredient suppliers including BASF, Clariant, Croda Personal Care and Dow. And following that achievement, the event also boasted the largest number of exhibitors in its history, with 530 businesses able to build relationships with the region’s leading cosmetic creators. The event also presented 60 new exhibitors with their latest products, such as Pacific Oleochemicals, Forestwise and Shanghai Smart Chemicals.
The Innovation Zone featured more than 80 new active and functional ingredients that have been launched in the last eight months. And with products like Clariant’s Epseama, Codif’s EPS SEAPUR, Gattefosse’s Gatuline® In-Tense MB and Seppic Asia’s HYDRALIXIR™ on display, the area was a hive of activity throughout the event.
A number of those featuring in the area were also shortlisted for the Innovation Zone Best Ingredient Awards, where prizes were given to the most exciting active and functional products on 6 November. Scooping the top awards were SpecChem for its SpecPure® BTS Saponins functional and CLR Berlin’s incredible active, AnnonaSense CLR™.
A platform for halal
in-cosmetics Asia presented a Halal Cosmetics Zone focused on the latest insight from this growing area of the beauty market. Complementing a wide-ranging programme in the Marketing Trends theatre, a series of Technical Seminars and invaluable Formulation Lab sessions, the first ever Halal Cosmetics Zone focused on the latest insights from this growing area of the beauty market, which is expected to register a CAGR of 13.12% over the next five years.
With Muslims now accounting for approximately 25% of the global population, one of the most eagerly awaited sessions was hosted by Muti Arintawati from LPPOM MUI, a halal cosmetics certification body in Indonesia. She delved into how halal beauty is continuing to build mainstream momentum in Indonesia and further afield and explained how companies are catering to demand for halal cosmetics by exploring the halal requirements for beauty products.
Additionally, the Halal Cosmetics Zone included an interactive area where visitors could get hands-on with the newest halal-certified products, including Lonza’s H2OBioEV Renew Serum.
Denise Lee, regional client consultant at Euromonitor International has focused on the latest skin care and consumer trends looking for new ways to protect their skin and look their best. She exploited the driving forces behind the growing demand for dermocosmetics.
Hwa Jun Lee, Senior Beauty and Personal Care Analyst from Mintel, explored what conscientious beauty means to consumers and advised beauty brands to comply with a new age set of rules to meet the ethical demands from today’s consumers.
Perfecting the formula for success
Providing cosmetic chemists with an opportunity to learn about new ingredients and experiment with them first-hand, the in-cosmetics Asia Formulation Lab hosted 11 exclusive sessions over three days.
In a purpose-built laboratory on the show floor of the exhibition, the region’s R&D professionals sat together to create new formulations with exhibitors under the guidance of in-cosmetics Asia technical advisor Lorna Radford. Hosted by top ingredient providers, they gave attendees a thorough understanding of the benefits each ingredient brings and how it can add something unique to a beauty product.
Among the companies taking part was Ashland Singapore, which demonstrated how to create an urban renewal silicone-free melting cleansing balm, infused with Patchouli oil, that leaves the skin feeling nourished and hydrated. And Cargill Beauty taught chemists how to formulate high oil content products without feeling greasiness or tackiness, using StarDesign™ Power – a powerful and nature-derived O/W emulsifier for high oil content cosmetic products.
In order to highlight the best innovations and formulations in these three areas, Spotlight On Formulation Awards were presented to Gattefossé for its Emulium® Illustro (Suncare), Croda for its Hydrating Green Caviar Jelly Orbs (Transforming Formulations), and Cargill for its Fiber Design Sensation (Clean Beauty). The judges remarked on how each of these ingredients provided beauty brands with an opportunity to capitalise on the growing trends.
Sarah Gibson, Exhibition Director at in-cosmetics Asia, said: “The Spotlight On area is a hugely important part of the event. It gives R&D teams a chance to look into three trends that are becoming increasingly important across Asia. Complementing the products showcased were the presentations in the Marketing Trends theatre where each Spotlight On topic was further explored by renowned speakers. It enabled cosmetics creators to leave with so much inspiration for their new products.”