Inter Parfums, first line fragrance company with a diversified portfolio of prestigious brands including Boucheron, Lanvin, Montblanc, Oscar de la Renta, and others, announced today that it has signed an exclusive worldwide license agreement with London house Graff Diamonds, a studio for the creation of rare-cut diamond jewelry, for the creation, development and distribution of fragrances under the Graff brand. The eight-year agreement has three 3-year automatic renewal options, potentially extending the license until December 31, 2035.
“For nearly 60 years, the House of Graff has been a custodian of many of the world’s most celebrated gemstones – characterized by their unique quality, their historical provenance or their epic journeys from stone to polished beauty. With this agreement, Graff, has become one of the most exclusive and aspirational brands in our fragrance portfolio, “said Jean Madar, President and CEO of Inter Parfums, Inc.” Our plan calls for developing a multi-scent collection launching towards the end of 2019 with distribution earmarked for Graff stores, high-end department stores, and upscale travel retail. We are deeply honored that Graff has selected Inter Parfums as its fragrance licensee, in fact its only licensee, “he added.
Francois Graff, CEO of Graff Diamonds, stated, “We are delighted to be collaborating with Inter Parfums USA to produce a range of exceptional Graff fragrances. Positioned at the pinnacle of the luxury jewelry industry, it was vital to us that our partner shares our values of extraordinary beauty, rarity, passion, fine craftsmanship and exclusivity. Inter Parfums are experts at capturing the essence of a brand in fragrance form, and we will enjoy working closely together to create something truly unique.”