The International Fragrance Association – IFRA, headquartered in Geneva, Switzerland, announces the arrival of LATAM office in Sao Paulo, in the South Zone of São Paulo.

IFRA LATAM in Brazil will have as its mission to regulate the fragrance sector in the world with the IFRA Code of Practices and Standards – shared by regulatory authorities on all continents and by the National Health Surveillance Agency (Anvisa) in Brazil – represent its collective interests, generate sustainable development and growth and promote scientific advancement and consumer protection.

To mark the occasion and introduce itself to the market, it will promote an event for the main industry associations – ABIPLA, ABAS, SINDUSFARMA, as well as professionals, industry representatives, authorities and representatives of LATAM countries.

The events will take place on November 27 and 28 in São Paulo. The first day will be reserved for workshops at the Four Seasons Hotel. On the second day will be presented the report “The Value of Fragrance” containing global and national fragrance market data, further highlighting the relevance of the sector in the world, as well as a networking cocktail.