The International Fragrance Association – IFRA, headquartered in Geneva, Switzerland, will host its operations in Latin America in Sao Paulo, where it has just installed a representative office. Until then, the region was served through local associations in Latin America, in a decentralized manner. Its main markets are: Argentina, Brazil, Chile, Colombia and Mexico.

FRA represents the interests of the fragrance industry worldwide. It is made up of eight multinational companies and 21 national associations distributed in 23 countries in Europe, Asia Pacific, North America and now Latin America – representing hundreds of small and medium fragrance ingredient manufacturers and accounting for 90% of the industry in production volume.

The IFRA Code of Practices and Standards are the foundation of a globally recognized risk management system for the safe use of fragrance materials. This ensures the fragrance industry’s commitment to providing safe and environmentally friendly products to consumers.

IFRA also promotes science, sustainability, well-being and dialogue with authorities and civil society, as well as supporting the entire production chain in the sector – from producers and suppliers of natural and synthetic ingredients to manufacturers of perfumes, cosmetics, cleaning and toiletries.

Martina Bianchini, IFRA President, said: “We have brought an office to Sao Paulo to coordinate actions that regulate and overall benefit the supply, innovation, production and marketing of fragrances throughout Latin America.”

For Eugênia Saldanha, director of the institution in Latin America, IFRA’s operation in São Paulo shows the importance that the region has for the global market and makes it possible to reinforce the added value that the fragrance generates to products in various segments. “It is a fast and effective way to answer the demands and doubts of the industry, as we will be closer and more active next to various stakeholders and national associations present in the region,” she says. IFRA Regional Council

President for Latin America Miguel Zavala adds: “IFRA will work even more closely with the industries that use our fragrances to support them in all aspects of innovation involving the use of fragrances.”

He notes that IFRA will have the challenged in the coming years to harmonize Latin America’s legislation, regulatory and sustainability issues.


Fragrance manufacturing is at the heart of a sophisticated value chain. The fragrance industry unleashes benefits for its suppliers and its customers – generating value and supporting farmers, the chemical industry, consumer goods manufacturers and retailers.

3000 raw materials suppliers to global fragrance and flavor companies (based on public data available for Givaudan and IFF)

Suppliers to the fragrance industry generate € 1.2 billion of Value Added from producing and salling natural raw materials, supporting 218,000 FTEs. For synthetics, € 2.3 billion of Value Added is generated, supporting 139,500 FTEs. The supply of natural ingredients to the fragrance industry supports 250 FTEs per € m of spens and 34 FTEs per million €m of spend for synthetic materials.

Global sales generated by the fragrance industry (excluding US and Canada that did not have time enough to be account) were € 7.3 billion from operations in the fragrance industry and its suppliers, and employees spending their salaries. This has generated 415,000 full-time (FTE) jobs across the industry globally.