In early 2020 L’Oréal will open a school dedicated to hairdressing, offering the first bachelor’s degree in “entrepreneurial hairdressing”.
With the opening of this new campus, L’Oréal’s goal is “to give young hairdressers all the tools they need to innovate and re-imagine, preparing them to meet new customer expectations for unique experiences,” says Nathalie Roos, president of the company’s professional products division. Beyond teaching the skills of the trade, the project creates a whole new form of education that amplifies and diversifies professional skills, emphasizing digital tools.
For Konstantinos Moustakas, L’Oréal’s International Formation Project Manager, “the curriculum offers hands-on and all-round training in: salon, backstage, editorial work…” Konstantinos himself accompanied the creation of the curriculum with his experience. . “We wanted to design the ideal school: modern and interactive, with inspiring teachers from impressive backgrounds and a recognized degree,” he explains.
Located in the 14th arrondissement of Paris, the establishment will open its doors to 150 students at the beginning of the 2020 academic year. The students will be integrated into a 3-year training program culminating in a bachelor’s of “entrepreneurial hairdressing” that will correspond to the French bachelor’s diploma BAC +3.
“With over 10,000 job vacancies in the industry, the hairdresser currently has a shortage of qualified and motivated profiles,” says Nathalie Roos.
The goal of the brand is to train 10,000 hairdressers in ten years – all from different backgrounds. Open to a large number of students, the training will receive people with both professional hairdressing certificates and more general educational and professional backgrounds, as well as professionals looking to change industries. For those who want to hone their technical skills, a one-month long class will be available before integrating into the full training.