L’Occitane Group, a manufacturer and retailer of cosmetics and wellness products based on natural ingredients owner of five brands, and Loop Industries, a sustainable plastic technology innovation company, today have announced the signature of a long-term supplying of 100% sustainable PET plastic from LoopTM brand.
Under the agreement, the L’Occitane en Provence brand will begin incorporating PET LoopTM plastic into the packaging of its products from 2022, allowing the current 30% of recycled plastic to increase to 100% in its bottles by 2025, thereby the Loop logo on all packaging that contains PET LoopTM plastic.
Loop Industries has developed a transformation upcycling technology, which accepts plastic bottles and wrappers, carpets and polyester fabrics of any color, transparency or condition, and even oceanic plastics that have been degraded by the sun and salt to offer owners of partner brands a product of sustainable plastic.
The initiative helps solve the problem of plastic pollution, and still meets the requirements of the FDA (Food and Drug Administration) for use in food grade packaging. Therefore, when the Loop logo appears on a packaging of the brand, consumers are aware that the plastic is sustainable.
“One of our key missions is helping companies use their packaging as a symbol of their commitment to sustainability, not a symbol of waste. We are very pleased to partner with the L’Occitane Group, a leading premium retail brand, to do just that, “said Daniel Solomita, Founder and CEO of Loop Industries. “We are convinced that companies that make this transition, using sustainable packaging and encouraging recycling, will help restore our environment and create greater economic value.”
The L’Occitane Group introduced the ecological refill for the first time in 2008 and currently proposes 15 L’Occitane en Provence products with ecological refill. Not only do these products use up to 90% less packaging than the original containers (representing a saving of 121 tonnes in 2018), but they also reduce CO2 emissions thanks to reduced transport of products”, company says in a statement. The Group also works with specialized suppliers to design lighter packaging, which prioritizes recycled materials, and aims to increase its current 84% technically recycled plastic to 100% of our bottles by 2025.
For Adrien Geiger, global brand director of L’Occitane en Provence, “our brand is inspired by nature, people and culture, and we have used natural ingredients derived from environmentally-friendly plants for more than 40 years. The innovative technology that Loop offers is a watershed that can help us contribute substantially to the solution of the growing global concern with plastic pollution. We are excited to sign the agreement with Loop, which represents a significant shift in our approach to plastic. “