L’Occitane International will increase its stake in US Limelight by Alcone, – LimeLight USA-to 60.48%. L’Occitane acquired a 40% stake in LimeLight in May 2017 to accelerate its expansion into color cosmetics. LimeLight specializes in skin care and custom makeup palettes.

L’Occitane intends to develop the brand, its business model and operates with direct sales outside the United States. The L’Occitane group, owner of the L’Occitane en Provence, Melvita, Erborian and L’Occitane au Brésil brands, in the last financial year ended March 31, 2017, recorded a turnover of 1.32 billion euros, an increase of 3.2%. The acquisition should strengthen its portfolio, based on natural ingredients.