After the successful street food experience with the # L’Occi Truck, L’Occitane opens a pop up coffee from July 3 to 16 at Ion Orchard in Singapore. The launch of the pop up coffee follows L’Occitane’s recent pop-ups offer in France, where it created a concept based on a lifestyle with the inclusion of an essential oils distillery, restaurant, café and cocktail bar.
Called “A Journey in Every Sense,” the bar offers visitors an immersive journey to provoke the five senses. In addition to experiencing the scents and textures of botanical ingredients and products, coffee will feature a palette of textures for face care and body that will allow consumers to experience the sensations of each product.
The pop up coffee will be launched in collaboration with the dessert expert Janice Wong, whose creations bring ingredients such as cherry blossom, verbena, bergamot, rose and almond. The cafe is being promoted as a Provence Experience having a 360 degree virtual reality of the Provence region in France.