L’Oréal announced today the signing of an agreement to acquire Thayers Natural Remedies, a US-based natural skincare brand from Henry Thayer Company. The brand will be integrated into L’Oréal’s Consumer Products Division.

Headquartered in Easton Connecticut, Thayers Natural Remedies has a strong skincare heritage and offers a portfolio of high-quality products including toners and astringents. Founded in 1847 by Doctor Henry Thayer, the brand is best known for its iconic Witch Hazel Aloe Vera Formula Facial Toner, a bestselling product popular among a diverse group of consumers. The brand has expanded its distribution from natural grocery stores to a multichannel strategy which includes mass and beauty retailers, drugstores and e-commerce. Thayers Natural Remedies recorded sales of US $44 million in 2019.

Stéphane Rinderknech, president and CEO of L’Oréal USA, executive vice president of North America, said: “ We believe in its growth potential and unique positioning in the mass skincare market.”

John Gehr, owner and CEO of the Henry Thayer Company, said: “I couldn’t imagine a better organization than L’Oréal to take Thayers to new heights, while maintaining its core values of social and environmental responsibility. ”

Alexis Perakis-Valat, President Consumer Products Division of L’Oréal, said: “ This acquisition is part of our strategy to develop our skincare business all around the world and complements perfectly our North American skincare brand portfolio”.

The closing is subject to the standard regulatory approvals and other customary conditions.