Avon Institute has signed an agreement with the Ministry of Women, Family and Human Rights, for the promotion of the Ligue 180 channel on all Avon product packaging. Ligue 180 is a 24-hour support, reporting and counseling channel for victims of violence.
Under the agreement, the Avon Institute will also have access to data from the Ligue 180 database to conduct research and studies, and thus enable projects in defense of women.
“With the application of the logo on Avon products we will be in 60% of Brazilian homes. It is critical that all women across the country know Ligue 180 because, in addition of being a whistleblowing channel, it is also a place where they can seek support and guidance, ”explains Daniela Grelin, executive director of the Avon Institute.
The agreement was signed during the III Brazil – European Union International Seminar on the prevention of domestic violence against women.