Natura, leader in the direct sales sector in Brazil, has appointed Fernando Mattoso as the company’s vice president of Digital Technology and Business. As a member of the Executive Committee, Fernando will be responsible for maintaining the evolution of the company’s digital strategy, boosting business in all countries, as well as offering differentiated experiences in digital services that generate value for Natura’s business model.

The executive brings to the company the experience of more than 20 years in technology and innovation. His most recent position was as Vice President of Innovation, Digital Transformation, and Cloud for Latin America at Oracle, where he has served in the last ten years. His professional career counts on international experiences in countries such as the United States, Mexico, Argentina, Chile, Colombia and Peru.

Fernando is an electrical engineer at the Mauá Engineering School, with an MBA in Marketing and business specializations at international schools, such as Incae Business School and Singularity University.