Imagem: (Divulgação/ PR Newswire)
Concluded on Friday the 3rd acquisition of Avon, Natura & Co (NTCO3 – B3) assigned a new senior leadership team to drive the company’s next phase of growth.
Roberto Marques, who has been the Executive Chairman of Natura & Co’s Board of Directors for four years, will also serve as CEO and will lead the Group’s operating committee, made up of the four CEOs elected to the subsidiaries Natura & Co, Latin America, Avon , The Body Shop and Aesoap.
Marques advocated a global, multi-channel, multi-brand approach to the company, leading the acquisition of The Body Shop in 2017 and now the combination with Avon. He has extensive international experience and a strong historical of transformation in the consumer goods industry, having previously held various senior management positions at Johnson & Johnson and Mondelez International before Natura & Co for over 30 years. It is his initiative to talk to Avon Products board members in mid-2017 to make an offer for Natura’s rival in Latin America.
The four business units were organized based on the Group’s strategic priorities:
• Natura &Co América Latina, which covers responsibility for the results of Natura, Avon, The Body Shop in the region and Aesop in Brazil. This role will also be responsible for innovation and global management of the Natura brand.
• João Paulo Ferreira will assume the position of CEO Latin America of Natura & Co. The new organization in Latin America will allow the group’s four brands to maximize their potential, capture significant synergies and accelerate growth and multi-channel presence. Ferreira has led the revitalization of his Natura direct selling model since becoming CEO in October 2016, driving the new business model and digitization. Previously, he was Vice President of Operations and Logistics and Commercial Vice President of Natura after a long career at Unilever.
• Angela Cretu is named CEO of Avon, responsible for business outside Latin America and for global oversight of the Avon brand. A native of Romania, Cretu has over 20 years of experience at Avon in various executive positions, most recently as group vice president and general manager of Central Europe, responsible for 18 countries. Prior to that, he successfully led Eastern Europe and Africa / Middle East groups and global functions. In addition to her recognized management skills, international perspective and industry experience, she has actively participated in Avon’s pursuit of women’s economic empowerment, which will be an important advantage in pushing Avon and Natura forward.
• David Boynton will remain CEO of The Body Shop, continuing to drive brand transformation and revitalization, a process that already yields positive results. Previously, he was CEO of Charles Tyrwhitt and CEO of L’Occitane for Western markets.
• Michael O’Keeffe, CEO of Aesop since 2003, also remains in his current position, driving the high growth of this prestigious brand and, with the support of the rest of the group, turning it into a truly tripod based business of sustainability.
Roberto Marques, Executive Chairman of the Board of Directors and Chief Executive Officer of the Natura & Co Group, commented: “Alongside the experienced, diverse and international senior management team we announced today, I am proud and privileged to lead Natura’s next steps. & Co on your journey. With the addition of Avon, we have created a family of companies with unmatched direct customer relationships and a formidable growth platform. ”
Natura’s acquisition of Avon creates the fourth largest company in the world focused on beauty products. Natura & Co, which has shares traded at B3 in Sao Paulo, will also start trading through NYSE ADRs (under the ticker symbol NTCO) starting today.
The combination of Avon, Natura, The Body Shop and Aesop significantly expands the reach of the multichannel and multi-brand group, which will lead the way in direct customer relationships, bringing beauty to over 200 million consumers worldwide through a variety of channels, touchpoints, and group brands. Today both brands have more than 6.3 million Consultants and Dealers, over 3,000 stores and gross revenues of over $ 10 billion, as well as a presence in over 100 countries.
The Natura & Co group, which defines itself as ”a purpose-driven company, will thus have a stronger voice to advocate causes, including women’s empowerment, the fighting the climate crisis, cosmetics animal-free tests and developing strong ties with local communities, part of their belief in doing business better through positive social, economic and environmental impact.