Natura received this week the Peta – People for the Ethical Treatment of Animals – certification, an animal rights organization, for not using animal tests to ensure the safety and efficacy of its products. The seal granted by the organization certifies that no product or ingredient of the company or its suppliers has been tested on animals at any stage of development.
Since 2006, Natura do not tested its products or ingredients on animals. To ensure the efficacy and safety of its products, the company invests more and more in science, innovation and technology, with integrated strategies for testing and using alternative methods such as 3D skin and large-scale gene evaluation.
In addition to Peta certification, Natura was also recognized in September with the label “The Leaping Bunny” for its products and ingredients, granted by the animal protection organization Cruelty Free International, which certifies the non-use of animal testing in development of formulas and ingredients. Natura is also one of the companies listed by Projeto Esperança Animal (PEA), a Brazilian environmental organization that fights abuse and cruelty to animals.
“Certifications make our communication on this subject even more transparent. This is a commitment we made over a decade ago, and since then we have invested heavily in innovation and technology to develop alternative tests that ensure the safety and efficacy of our products, while continuing to launch innovative ingredients in the market, such as patauá, “explains Roseli Mello, Director of Innovation and Consumer Safety at Natura.