Natura,  Brazilian multinational of cosmetics and toiletries and beauty, has just officially launched online social collaboration platform: Natura Movement (, which aims to identify relevant social and environmental causes and help them to grow and be taken forward by connecting with volunteers who are interested in “donating” their time and thus propagate their skills.
“With the learnings gained in more than eight years of project ‘Movimento Natura’, which was previously was aimed only to the  promotion of internal initiatives, we now, with the power to connection of the digital medium broaden the public of interaction and form a network that connects agents change to people who want to collaborate, creating a sort of collaborative community, co-creating thus a better world “, says Joao Paulo Ferreira, vice President of Networks and Sustainability Natura.
The site already has 28 initiatives, including actions filed by Natura itself, which, before foing to the platform, went through an internal process of curation, assessing issues such as initiatives that are already under development, to bring social impact and / or collective environmental and that match to the skills of the network.