The belief that fragrances play an essential role in promoting feelings of lightness, cosiness and well-being, especially during the period of social isolation that we live in, led Natura to launch the online tool of quis, to help in choosing one. fragrance.
The Perfumed Quiz of the Casa de Perfumaria do Brasil brings fragrance options, be it energy, seduction, cosiness or elegance, for oneself or to give someone special.
The questions of the quiz focus on the purpose of the fragrance: to lift the mood, feel good or bring lightness. Or, even, the desired intensity (milder, moderate or intense smells). According to the answers, the result brings a selection of male and female fragrances for a choice closer to the taste of each person.
At the end, it is possible to be redirected to the product’s online sales page where the purchase can be made, directly on the website or through a Natura consultant.
The idea is new, but the customization of fragrances, within the brand’s portfolio, was seen in Natura’s first pop up store, in São Paulo, at Oscar Freire street, in 2012.