Since 2006 Natura has partnered with the Agronomic Institute in the search for new ingredients of Brazilian biodiversity.
Together, two new fragrances appeared, the perfumes “Química do Humor” and “Urbano Noite”, launched in 2019 and 2018, respectively. Both unpublished in the world perfumery, they bring for the first time the essential oil of Piper Hispidinervum, a pepper of the Atlantic Forest.
In the “Urbano Noite” perfume, the approach is a young Natura brand with a fragrance marked by vibrant, modern and aromatic notes with the pepper bringing a touch of boldness and unique personality. In the perfume “Chemistry of Humor”, a relaxed brand also aimed at the younger audience, the ingredient enters to bring contrast and add an amazing experience alongside the notes of pomegranate, explosive fruit and aphrodisiac, according to the Ingredients Team of Natura.
Under the leadership of Márcia Ortiz Mayo Marques, a researcher at the IAC, the Secretariat of Agriculture and Supply of the State of São Paulo, the study was conducted to assist personal hygiene, perfumery and cosmetics industries seeking sustainable technologies for handling of the flavor flora national. “It is necessary to know the species of plants and their potentials, besides knowing how to cultivate them. In this scenario, Natura found in IAC the knowledge and the experience “, believes the researcher.
The species that gave birth to the newly released perfumes is cultivated. According to the researcher, after the study developed with funding from Natura, the crop technology was transferred to the company. “Although the species used is abundant, we did the cultivation just to preserve it,” says Márcia. In the researches were also discovered other promising species, all passed on to Natura, and the project in partnership was concluded.
For Natura, this partnership is relevant. “We combine complementary skills and efforts to deliver ingredients that are globally innovative and applicable to our core product category,” says the Ingredient Team.
Without scientific knowledge, opportunities for the sustainable adoption of Brazilian natural wealth, composed of more than 55 thousand species cataloged, from an estimated total of between 350 thousand and 550 thousand can be missed. “We have in Brazil the greatest plant diversity in the world, with possibilities of sources of dyes, vegetable oils, fats, phytotherapics, antioxidants and essential oils for the production sectors,” admits Márcia.