On World Water Day, Natura reaffirms its concern about the water situation in Brazil and signs the Brazilian Business Commitment for Water Safety, carried out by the Brazilian Business Council for Sustainable Development (CEBDS). The document seeks to place Brazil as a protagonist in the global scenario with the creation of innovative solutions for responsible management and fight against water waste, with legacy that should be taken to the next World Water Forum in 2021 in Senegal.

“We seek to reinforce the sustainable development agenda on a daily basis, with the ambition of generating a positive impact in all spheres of business: social, economic, environmental and cultural. The signing of the Business Commitment for Water Safety is part of our commitment to implement a strategy for reduction and neutralization of impact, “explains João Paulo Ferreira, president of Natura.

In order to reduce consumption and waste, Natura stopped capturing more than 70 thousand cubic meters of drinking water in 2017 at the company’s plants in Cajamar (SP), by recycling or reusing water in industrial processes (heating system and cooling), sanitary discharge and building maintenance.

The document will bring transparency and visibility to the actions, projects and goals assumed by the signatory companies, which commit themselves to fulfill the following goals until 2025: 1. to increase the insertion of the water theme in the business strategy; 2. mitigate the risks of water to the business; 3. measure and publicly communicate water management in the company; 4. encourage shared projects for water; 5. Promote chain engagement and 6. Contribute to technologies, knowledge, processes and human, physical and material resources.