Natura is traveling the Argentine coast with a traveling truck-shaped store. Natura Truck’s first stop was in Pinamar, then the truck goes towards Mar del Plata and Villa Gesell.
It is a local action to reinforce the cause ‘+ Belleza – Waste’. Goers of the brand’s trucks can discover a selection of Natura products, including the nail art station with nine new FREE nail polishes that can be tested. The vegan and hypoallergenic nail polish line contains no harmful ingredients for health or the environment and both raw materials and finished product are not tested on animals.
People are invited to do, with an expert in the field, projects associated with the causes that the brand supports: More beauty, Less waste; Living Amazon and Diversity and Education. According to the latest Coastal Waste Census, over 80% of the rubbish on the beaches of Buenos Aires is plastic, so Natura, together with the Surfrider organization, a community of people who passionately protect the ocean, waves and the beaches invite everyone to take part in a garbage collection and get involved in cleaning up.
Natura Truck will end its tour in the seaside resort of Necochea, where it will be installed from January 28 to February 2, at the intersection of Calle 83 and La Rambla.