The campaign for the launch of The Blend, O Boticário‘s new premium upper perfumery brand, debuted this Sunday. AlmapBBDO created a campaign starring Rodrigo Santoro, which ran during the break from Fantástico.

In “Obstinacy” and its developments, Rodrigo Santoro addresses the long process of error and success in composing a character, until it emerges from the combination of the intimate universe of the actor permeated by his best secrets.

In a parallel, The Blend is the result of a stubborn and persistent journey of O Boticário experimentation over three years – after 1961 trials involving perfumery specialists from different parts of the world.

See the perfume description in Vitrine
See the film Here 

The campaign spans 360, including digital media, social media strategy, PR actions, street furniture, and ads.