The campaign for the launch of The Blend, O Boticário‘s new premium upper perfumery brand, debuted this Sunday. AlmapBBDO created a campaign starring Rodrigo Santoro, which ran during the break from Fantástico.
In “Obstinacy” and its developments, Rodrigo Santoro addresses the long process of error and success in composing a character, until it emerges from the combination of the intimate universe of the actor permeated by his best secrets.
In a parallel, The Blend is the result of a stubborn and persistent journey of O Boticário experimentation over three years – after 1961 trials involving perfumery specialists from different parts of the world.
The campaign spans 360, including digital media, social media strategy, PR actions, street furniture, and ads.