O Boticário invited designer and illustrator Felipe Guga to celebrate Valentine’s Day. Writer and owner of a unique style, Guga signs the illustrations that make up the 14 exclusive kits designed especially for the date. The messages of love and positivity in vibrant colors bring the lightness that the moment suggests.
The illustrations provoke reflections on friendship and companionship, and pack kits composed with items of the most desired brands in perfumery, care and makeup. There is no lack of options to celebrate Valentine’s Day, even with the distance caused by COVID-19, reinforcing affective bonds between boyfriends.
With prices between R $ 29.90 and R $ 249.90, kits can be purchased without leaving home in four different channels: on the website www.boticario.com.br, on the app available for Android and iOS versions, through a reseller or via WhatsApp, or on the device platform.
In yet another “Buy and Donate” action, for every Valentine kit sold, O Boticário will donate a sum to the families of the cooperatives of the Boti Recicla, recycling program, the largest reverse logistics program in the country, with empty cosmetic packaging collected in 4 thousand points of sale, paralyzed with the closing of stores across the country. Boticário’s proposal is to help families that live by collecting recyclables. With the result of the “Buy and Donate” action on Mother’s Day, the brand will support 756 Boti Recicla families by donating food stamps to families impacted by isolation.