Sales revenue for e-commerce for Mother’s Day is expected to grow 35% compared to the same period last year, according to a survey conducted by Tray, Locaweb‘s e-commerce unit. Also according to the study, the segments responsible for discharge should be fashion and accessories; shoes; perfumery; electronics and appliances. Signs of improving economy and falling interest rates are some of the factors driving the purchase of more expensive gifts, according to Willians Marques, managing director of Tray. “Another factor that impacts on the growth of the number of orders and the average ticket is the trust in buying over the internet,” he says. In 2017, online sales for Mother’s Day grew 39.91% in revenue.