This brief selection of interesting products / lines launched this year is intended only to highlight products with new technologies, packaging with good ideas and well executed; market niches, which are not so many … Simply good ideas.

We tried to highlight at least one product of each good company (national and international) that worked hard to innovate, bringing different trends and technologies.

We do not want to put anything of “the best” here, the idea is to really pay homage to industry professionals.

We clap you!

Happy Holidays! Good and well deserved rest. 2018 will be the Maximum !!

 

 

Marco Antonio de Biaggi launches MAB hair care line

 

Natura Tododia presents novelties for the summer with Lime and Orange flower

 

O Boticário creates unique technology to raise its biggest male brand

 

Yamá launches curls line with vintage packaging

 

Magic Retouch arrives in Brazil for retouching the hair roots

 

Eudora launches line for all types of eyebrows

 

Eucerin launches anti-aging solar protection fluid

 

Nati launches the collection Essences of shiny toppings flavored

 

Natura Ekos develops hair line with bio active Patauá

 

Make B. brings eyeliner with innovative brush

 

New Floratta de O Boticário has inspiration in the secret flowers of the fig

 

Keune bets on special line for summer

 

Spa da Pele launches nano-particle whitening product

 

Inoar develops multifunctional products that treat hair, skin and body

 

Impala launches collection for Spring-Summer

 

Shiseido develops serum instant filter effect for oiliness

 

Kiehl´s Facial Fuel Heavy Lifting Eye Repair for Men´s Aging arrives in the country

 

Vita Derm launches facial fill line in 5 dimensions

 

Lancôme brings new progressive peeling Visionnaire

 

Soft Hair develops vegan hair products

 

Rexona develops special variants to the Northeastern public

 

O Boticario launches expert brand in hair

 

Monotheme Classic Collection features an Eau de Toilette line for women and men

 

L´Occitane au Brésil launches Cumaru Raiz men´s line

 

Natura re-launches Natura Homem line with 12 items unpublished

 

Amend presents spray for instant retouching of root color

 

Impala develops its first collection of lipsticks

 

Armani brings the casual elegance of Code Cologne

 

Perfecta Mama brings special line for pre and postpartum

 

Redken creates hair styling with natural drying

 

Kiko Milano brings eyeshadows to dry or wet

 

Nati develops enamels line with manicure youtuber

 

Contém 1g develops its Super Facial Serum

 

Bella Brasil develops nail polish Varnish Effect Gel

 

Theraskin presents its line of dermatological facial products

 

Ferragamo brings men´s perfume Uomo with Tiramisu note

 

Gucci bets on the return of the romantic feature for the current woman

 

Intense line launches double effect lipstick

 

Acquaflora develops rejuvenating hair treatment line for hair

 

Tulípia Cosmetics includes nanotechnology in the fight against cellulite and localized fats

 

Memphis renews design of the Biocrema line

 

Yenzah bets on relaxation and female ritual with the Spa do Cabelo series

 

Natura Chronos launches Roll-on Bleaching Dark Circles

 

Clinique presents Take The Day Off Eye Makeup Remover Stick

 

O Boticário brings the concept of nude fragrance to Brazil with Glamor Love Me

 

Mahogany presents Les Macarons, new bar soap for the Easter

 

Adcos develops Reduxcel Power Anticellulite

 

Premium Line Recipe for Men comes from Scandinavia for men and made by men

 

Jo Malone London arrives in the country with MYRRH & TONKA

 

Skeyndor brings products in smaller sizes

 

Vult creates collection of high-performance bases and concelors

 

Embelleze develops new products for Novex Minha Praia

 

Urbanik launches Summer Nights for the summer partying

 

Charming Launches sugar-based Spray Texturizer