This brief selection of interesting products / lines launched this year is intended only to highlight products with new technologies, packaging with good ideas and well executed; market niches, which are not so many … Simply good ideas.

We tried to highlight at least one product of each good company (national and international) that worked hard to innovate, bringing different trends and technologies.

We do not want to put anything of “the best” here, the idea is to really pay homage to industry professionals.

We clap you!

Happy Holidays! Good and well deserved rest. 2018 will be the Maximum !!



Marco Antonio de Biaggi launches MAB hair care line


Natura Tododia presents novelties for the summer with Lime and Orange flower


O Boticário creates unique technology to raise its biggest male brand


Yamá launches curls line with vintage packaging


Magic Retouch arrives in Brazil for retouching the hair roots


Eudora launches line for all types of eyebrows


Eucerin launches anti-aging solar protection fluid


Nati launches the collection Essences of shiny toppings flavored


Natura Ekos develops hair line with bio active Patauá


Make B. brings eyeliner with innovative brush


New Floratta de O Boticário has inspiration in the secret flowers of the fig


Keune bets on special line for summer


Spa da Pele launches nano-particle whitening product


Inoar develops multifunctional products that treat hair, skin and body


Impala launches collection for Spring-Summer


Shiseido develops serum instant filter effect for oiliness


Kiehl´s Facial Fuel Heavy Lifting Eye Repair for Men´s Aging arrives in the country


Vita Derm launches facial fill line in 5 dimensions


Lancôme brings new progressive peeling Visionnaire


Soft Hair develops vegan hair products


Rexona develops special variants to the Northeastern public


O Boticario launches expert brand in hair


Monotheme Classic Collection features an Eau de Toilette line for women and men


L´Occitane au Brésil launches Cumaru Raiz men´s line


Natura re-launches Natura Homem line with 12 items unpublished


Amend presents spray for instant retouching of root color


Impala develops its first collection of lipsticks


Armani brings the casual elegance of Code Cologne


Perfecta Mama brings special line for pre and postpartum


Redken creates hair styling with natural drying


Kiko Milano brings eyeshadows to dry or wet


Nati develops enamels line with manicure youtuber


Contém 1g develops its Super Facial Serum


Bella Brasil develops nail polish Varnish Effect Gel


Theraskin presents its line of dermatological facial products


Ferragamo brings men´s perfume Uomo with Tiramisu note


Gucci bets on the return of the romantic feature for the current woman


Intense line launches double effect lipstick


Acquaflora develops rejuvenating hair treatment line for hair


Tulípia Cosmetics includes nanotechnology in the fight against cellulite and localized fats


Memphis renews design of the Biocrema line


Yenzah bets on relaxation and female ritual with the Spa do Cabelo series


Natura Chronos launches Roll-on Bleaching Dark Circles


Clinique presents Take The Day Off Eye Makeup Remover Stick


O Boticário brings the concept of nude fragrance to Brazil with Glamor Love Me


Mahogany presents Les Macarons, new bar soap for the Easter


Adcos develops Reduxcel Power Anticellulite


Premium Line Recipe for Men comes from Scandinavia for men and made by men


Jo Malone London arrives in the country with MYRRH & TONKA


Skeyndor brings products in smaller sizes


Vult creates collection of high-performance bases and concelors


Embelleze develops new products for Novex Minha Praia


Urbanik launches Summer Nights for the summer partying


Charming Launches sugar-based Spray Texturizer