In 2012 the cosmetics market was worth $ 36.2 billion, 15.2% more than the previous year, and sales of packaging for this segment now accounts 70% of the business conducted by three large national companies attending this market – Antilhas, C-Pack and Igaratiba.
The containers production in general, destined for all sectors of the industry, according to the ABRE – Brazilian Packaging Association – is expected to grow about 2% this year. Last year, the sector that includes perfumery more soaps, detergents and cleaning products showed an average growth of 3.32% in production, according to the Brazilian Institute of Geography and Statistics (IBGE) and everything indicates that should keep itself warm this year.
Association says that, together with the need to make the product attractive, there is a widespread infidelity among Brazilian consumers will, not really interested on brands, but in what each product can deliver of new. Therefore, the industry bets in design to innovate.
According to the Bureau of Foreign Trade (Secex) of the Ministry of Development, Industry and Foreign Trade (MDIC), last year the imports on packaging totalled US$ 853 million, an increase of 1.09% compared to 2011, while exports accounted $ 498 million, showing a decrease of 10.83%.
The decrease in the export index indicates an increase in domestic demand, especially among the leading companies in the market: Avon, Natura and O Boticario Jequiti.
Antilhas, based in Santana do Parnaíba (SP) and one of the largest packaging manufacturers invested last year, more than US$ 15 million in automation projects and acquisition of new equipment to speed up customer service and has increased by 140 % production capacity. The intention is to double revenues by 2015, according to sales manager of the company, oão Elcio Luongo Junior. “Two years ago we started this project to meet the demand of the industry, investing in products and processes to differentiate themselves,” he explains.
Manufacturer of plastic tubes, the C-Pack has invoiced last year, U.S. $ 100 million. According to the company’s commercial director, Fabio Yassuda, that number is expected to reach U.S. $ 130 million in 2013. “The revenue is expected to grow as well as our production capacity to increase from 130 million to 160 million tubes,” says the director. In addition, the company, headquartered in Florianopolis (SC), will invest US $ 40 million for the construction of two new lines that should be ready in 2014. “Over the past two years, we invested R $ 80 million (US$37,4mi) to increase capacity. In 2014, we will invest more,” says Yassuda.
The same evolution is recorded by Igaratiba. The manufacturer from Campinas (SP) also bet in design and technology to offer a differential to cosmetics producers, according to business manager, Valter Quintino. In 2012, Igaratiba invoiced R$ 250 million, accounting all the sectors in which it operates. For Quentin, until the end of 2014, the company’s revenue should grow by 12%.