Babaçu, cupuaçu, murumuru and pracaxi, originating from Brazilian biodiversity, are some of the fruits and seeds that attract consumers in the American beauty market. With powerful properties, they are able to promote facial, body and hair care naturally and effectively.
According to a study conducted in 2017 by the NPD Group, American women have become selective toward the products they consume. In the world’s largest market for cosmetics and personal hygiene, 48% of respondents are looking for products made with natural and organic ingredients. The category of skin care is the most outstanding, with a 9% increase in sales, which represents a contribution of 45% in the total gains of the sector.
Beraca, the largest supplier of natural and sustainable ingredients from Brazilian biodiversity to the cosmetics, personal care and pharmaceutical industries, is the main supplier of these ingredients to the American market.
Cupuaçu, popularly used in national cuisine, has the power to promote long lasting hydration due to its high skin elasticity recovery capacity.
“Vegetalize of the formulas and the replacement of chemical components by natural and sustainable solutions is gaining more and more force in the entire market. We offer solutions that provide multiple benefits to the consumer, “said Marianna Cyrillo, marketing manager at Beraca.
Today some of the ingredients exported by Beraca to the United States are: white Amazonian clay, passion fruit oil, babassu oil, cupuaçu butter, murumuru butter and prakaxi oil.
The prakaxi oil has the ability to aid in the reduction of melanin synthesis, which guarantees a reduction in the appearance of blemishes, uniformises the tone and restores the original luminosity of the skin. It also has anti-aging benefits, as it stimulates the production of hyaluronic acid, natural polysaccharide present in human skin with high water retention capacity, ensuring elasticity and skin tightness. Murumuru is rich in lauric, myristic and oleic acid, which makes it a powerful emollient agent capable of nourishing and moisturizing hair. With antifrizz action, it reduces the volume and provides softness and shine to the threads.
In addition to unique cosmetic properties, these ingredients also ensure socioeconomic development and environmental preservation in Brazil.
In order for these raw materials to reach the cosmetic industries, Beraca invests in partnerships with riverside communities and family farming centers in different regions of the country, such as the Amazon rainforest. The strategy ensures total traceability, impact metrics and transparency throughout the production chain.