Andrea Orcioli takes over the position of Sephora Brasil ´s CEO in May. Since 2014, Andrea has been Vice President of Marketing and Merchandising for Latin America. With the change, she starts to command the business and strategies of Brazil of the French network, which makes up the LVMH group – Moët Hennessy Louis Vuitton, and the world’s biggest beauty destination.
Graduated in Publicity and Advertising from UNIP (Paulista University) and graduated with honors from Berkeley University of California in Marketing, the executive has 21 years of experience in the marketing of large companies, such as Unilever and Avon. Makeup for Latin America.
À frente da Sephora, Andrea Orcioli encara o desafio de conduzir as 23 lojas, 15 pop-up stores da rede pelo país (São Paulo, Rio de Janeiro, Paraná, Distrito Federal, Espírito Santo, Bahia, Minas Gerais, Rio Grande do Sul, Santa Catarina, Goiás e Pernambuco) e o e-commerce, cuidando de um portfólio de mais de 200 marcas, entre nacionais e internacionais.
At the end of April, executive Flavia Bittencourt, who has been at Sephora since 2013, leaves the position of CEO Brazil and the leadership of Sephora in Latin America to take the lead in Adidas Brazil.
“Sephora Brazil has changed the Brazilian’s behavior since its arrival seven years ago, when it started to offer national and international brands, making them accessible to the consumer who likes beauty and appreciates personal care. It is a challenge that I now assume with the mission of continuing to contribute to the growth of the network in the country, “says Andrea Orcioli.