Nineteen perfumers of fine fragrances from all over the world participated in a project to recognize and thank all the rescuers who work to combat the new coronavirus. Each perfumer added an ingredient to the fragrance to create HERO, a unisex Eau de Cologne developed with sustainable raw materials.
Symrise‘s action pays tribute to the team of heroes who work in hospitals to care for infected people, care for the sick and elderly in nursing homes, provide the population with essential food and goods and services.
HERO Eau de Cologne was created for men and women. It interweaves ingredients from traditional cologne and brings contemporary notes like Ambrostar, one of the Symrise captives, musk and vanilla. The result is an invigorating and comfortable fragrance that combines energy and well-being. The top is the meeting of Mandarin Madagascar, bergamot and a touch of mint and ginger. The body unites ambrette seeds, iris and rose. The base notes bring prosperity and fullness through the guaiac wood, sandalwood, Madagascar vetiver, cypress and renewable vanillin.
“We believe that a fragrance has the power to touch our senses, our soul and the world”, says Ricardo Omori, SVP Global of Fine Fragrances at Symrise. “That is why we have developed a fragrance for all the heroes who, with their tireless and altruistic efforts, are helping to fight the coronavirus crisis. HERO is our small thanks for the work they do with such generosity.”
Fragrances can contribute to well-being in times of stress. Symrise knows the positive influence of perfume on a person’s well-being. Especially in challenging times, pleasant fragrances can help to add positive aspects to a tense everyday life, in addition people from all over the world have used the cologne as a fragrance and also as a hygiene product for many centuries.
“Fragrances can improve our quality of life,” says Omori. ” In the current situation, we want to help elevate the mood of people with HERO and contribute to bringing positive feelings into their lives. In this tribute, we show our appreciation for the many everyday heroes who are working hard for us with their dedicated efforts. ”
Symrise will distribute the fragrance in the USA, France, China, Singapore, Brazil and Dubai from May 19, 2020.
Celebrate your hero!