As part of its 100% recyclable, recompilable or reusable program of its packaging by 2025, Unilever will add a new recycling label to its brands sold in the UK this year.

The company announced last week its adherence to the On-Pack Recycling Label (ORP) scheme in a move that will provide guidance to help UK households properly recycle more packaging materials more often . The latest move is aligned with the company’s broader commitment to increasing the use of recycled plastic in packaging 1 and ensuring that 100% of its plastic packaging is fully reusable, recyclable or compostable by 2025.

Yvette Edwards, Sustainable Business and Communications Director, at Unilever UK and Ireland said: “We know that recycling and the wider issue of plastic waste is important to the people who buy our products. Our membership of OPRL moves us further in the right direction by providing recycling guidance that is simple, clear and consistent. With our presence in 98% of UK homes, we can be part of the solution to improving recycling rates across the nation.”

The OPRL was launched in March 2009 to create a unified and recognized recycling system for consumers, retailers and brands.

Recognised by more than seven in ten consumers, the OPRL scheme offers the most widely known packaging recycling label guidance in the UK. The guidance is divided into three categories and helps consumers understand what they can and cannot recycle in their local council’s kerbside collection, and what should be taken to the council’s recycling centres.