Young Living Essential Oils, the world leader and pioneer in essential oil relationship marketing, announces the opening of its Brazilian operation in late 2019. The company will have its own office and experience center where consumers can experience the benefits of products. , in the region of the gardens.
Present in over 150 countries, the world’s largest essential oil company announces expansion in Latin America with office opening and an experience center in Sao Paulo in 2019.
“Making our products available in Brazil is a big step towards fulfilling Gary Young’s mission to bring our essential oils to every home in the world,” said Mary Young, co-founder and CEO of Young Living. Based on science, the company is dedicated to creating essential oils and pure, high quality Seed to Seal® products through environmentally conscious methods.
According to Carla Marco, General Manager in Brazil, the country already points to great representation in the direct selling segment occupying the 6th global position, with 5% of the operation worldwide. “In 2017 alone, more than 1.9 billion items were sold (products and services), which generated a turnover of R $ 45.2 billion.
The company identified the ideal scenario to bring to the Brazilian market what is essential for each consumer, through the quality of our products and business model, “says the executive.
“With over 54%, the cosmetics category tops the direct sales ranking in our market – well above the world average of 34% i. For 25 years, we have inspired well-being and abundance in people’s lives through the portfolio of 600 products aimed at the welfare of the whole family that, from now on, will be available to Brazilian homes “, says Paloma Doro, Marketing Director of the brand. In Brazil, this year, the line of oils with 35 products will be launched, highlighting the Premium Starter Kit, with 12 oils to introduce the products to consumers.
Young Living has 25 own and partner farms, 26 offices and experience centers around the world, and distribution centers that ship products to more than 150 countries. It produces 600 products divided into four categories: 250 essential oils and blends produced with the Seed to Seal® quality seal and origin; 60 Savvy Minerals Mineral Makeup Items; special lines of feminine, masculine, wellness, children, baby and pet personal care products; and 25 Thieves® line products for personal, family and home care.
The company’s goal is ambitious: to open five new markets and new farms a year by 2024, achieve a zero-waste policy and reach 5 million more homes in the same period.
“We are starting local operations with essential oils of greater relevance to Brazil and we have plans to expand not only the portfolio but also the establishment of own farms on Brazilian soil. We see countless possibilities and very high potential in the country,” adds Carla.
In Latin America, the company already operates in Colombia and Costa Rica and Mexico and Ecuador. In addition to Brazil, plans include Argentina, Chile, Panama, and Peru, expected by 2020.