Burberry Introduces new fragrance My Burberry
Category: , Services
Release date: 07/10/2015
Burberry presents My Burberry Eau de Toilette, the latest fragrance family of fragrances My Burberry. Created by Chief Creative Officer and CEO of the brand, Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, my Burberry Eau de Toilette for Women is a refreshing interpretation of the consecrated Eau de Parfum.
Inspiring, the new fragrance is as individual and stylish as the main reference, the trench coat of the famous fashion designer. It is a bright floral that captures the essence of a blooming garden in the spring after the rain. It brings in top notes sweet pea and Sicilian lemon flower. In the heart notes, peony, peach blossom and freesia and the base notes, damask rose, white moss and musk.
The new fragrance is presented in the classic glass flask of My Burberry, inspired by the design of a Burberry trench coat. The bold cover in the colors sand and black reminds the characteristic coat buttons and the loop in gabardine tied by hand, honoring the fabric of the piece, invented by Thomas Burberry for more than 100 years. The box in sand color, features texture inspired by the gabardine and brings a golden loop printed embossed.
Photographed in London by Mario Testino under the creative direction of Christopher Bailey, the British top models Kate Moss and Cara Delevingne are the stars of the new campaign My Burberry.
As with My Burberry Eau de Parfum, customers can carve up to three initials on their My Burberry Eau de Toilette flasks using the customization service available in Burberry.com site in brand stores and selected perfume shops.
My Burberry Eau de Toilette will be available on the official website Burberry.com in The Beauty Box stores, Burberry stores and selected perfume shops from October 2015. Vizcaya distributes the brand in the country.
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