Make B. features 12 basic colors to more than 50 tones skin

Make B. features 12 basic colors to more than 50 tones skin

Brand: O Boticário

Category: , Services

Release date: 09/10/2015

It is not easy to find the correct base tone to the skin in Brazil. The Brazilian women are known for the diversity of ethnicities and specific skin features, which vary from region to region.

So, Make B. , premium line of O Boticario, developed its Base Líquida Color Adapt®, a skin base whose exclusive formula, allows the same product adapt itself to different skin tones. His palette includes 12 colors to attend more than 50 tons - of the clearest to black skin.

Free of oil, Color Adapt® formula contains special pigments that allow the product fits perfectly to the skin tone, without leaving the unwelcome color background, either whitish, red or brown. In addition, novelty offers a smart covering, which increases each application without marking lines or pores. The result is a natural effect, uniform and with great finish. The bases have still with SPF 20 / UVA ++ and vitamin E, which protects the skin from the harmful effects of the sun and prevents premature aging.
"The launch of Color Adapt line meets the desire for beautiful skin and natural looking. This is an increasingly strong trend among Brazilian women and we searched for on technology the best solution. The end result has been tested in nearly 500 consumers of different regions of the country and 12 colors met all profiles, "says Mirele Martinez, Category Manager Makeup of O Boticario.

Make B. Base Líquida Color Adapt® can be found in stores and e-commerce in O Boticario and with the brand resellers at a suggested price of US $ 15.
Available in colors: Nude, Beige 01, 02 Beige, Medium Beige 01, Medium Beige 02, Honey, Dark Beige 01, 02 Dark Beige, Dark Beige 03, Cinnamon, Chocolate and Cocoa.

SAC: 0800-413011 -

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