L'Occitane au Brésil develops fragrance inspired by the joy and femininity of Olinda woman
Brand: L'Occitane au Brésil
Category: , Services
Release date: 10/06/2015
In continuity its mission to convey the natural and cultural riches of Brazil, L'Occitane au Brésil (L'Occitane Group), found in Olinda woman the inspiration for a new product line, consisting of fragrance and body care items.
The new line is inspired by the joy of the woman from Olinda, a city of contagious energy, colorful hillsides, stage of typical dances such as Frevo and Maracatu. L'Occitane au Brésil, has created Olinda, a new fragrance to celebrate this woman of radiant smile, who dances, delights herself, and that exists in every women.
Olinda is a fruity floral fragrance that combines fresh notes of mandarin, green apple and cassis in the starting notes, with a colorful floral bouquet in the body notes, which also includes a green chord and a chord of umbu cajá. The bottom notes are woody, with vanilla, sandalwood and amber. It is present in every product line: Deo Cologne (100ml US $ 27,25); Deodorant Body Lotion Olinda (200ml, US $ 13,36); Soap Dispenser Olinda (200ml, US $ 10,7); Scented soap Olinda (75g, US $ 3,5) and Olinda Hand Cream (30ml, US $6).
The fragrance presents a special flask (Hanz, from Mexico) that remits to the movement of the dance and the curves of this cheerful woman, spontaneous and full of life. The responsible for the bottle design (which has Aptar valve) and cartridge (Congraf) illustrations is the Pernambucan artist Joana Lira, which has an emotional relationship with the city and its street parties.
The line will be launched especially for Christmas in the brand stores.
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