Yenzah launches first line of co-created products of Brazil for curly hair
Category: , Services
Release date: 03/14/2016
Hit the market in April, Sou + Cachos, of Yenzah a carioca brand, the first line of products made in co-creation process with 4000 consumers - three thousand from the e-commerce base Sweet Beauty, one of Yenzah resellers and thousand consumers and bloggers recruited at meetings and during the fair Beauty fair in 2015.
Sou + Cachos has been developed in all processes with the participation of online consumers - from the choice of properties, harmful substances that should not be included in the composition, packaging, with illustration created by graffiti artist Ral Dúzari and representing the curly hair as a "flower power".
There are eight products, among the innovations, mentions the company, there is the first thermal water for hair, a morning leave-in, "Bom dia", which increases the number of days without washing the hair, keeping the beauty of curls. And yet the same product targeted to children: the Sou + Cachinhos.
The Thermal Water for Curls is humectant and with effect no slick, cleaning. Wild card product for use by during the day for take care of the hair and avoid oily effect caused by days without washing the hair. It activates and re-energizes curls.
The line also represents the Shampoo Low Poo, with little foam, conditioner No Poo, with no foam and cleaning, with function 2 in 1 (shampoo and conditioner) and two leave-ins in soft and hard options, according to the waving of the curls.
The line is free of parabens, sulfates and Petrolatum. Part of the proceeds from the sale of products will be donated to the Children's Institute.
On sale in physical stores Ikesaki in São Paulo and Drugstore Venancio in Rio de Janeiro and E-commerces of beauty Doce Beleza, Beleza na Web and Época Cosméticos.