Schwarzkopf Professional technology for line BC Color Freeze brings brightness and color to the colored wires for longer
Category: , Services
Release date: 03/17/2016
Schwarzkopf Professional presents the unique Technology Balancer pH 4.5, in the line BC Color Freeze to the Brazilian market. The new products have been developed to act in the deeper layers of threads, ensuring zero fading, providing perfect color intensity, healthy brightness and protection to the threads for up to 12 washes.
The technology of the new BC Color Freeze takes the hair to the ideal pH levels, narrowing the matrix of expanded threads to the entrance of the pigments during the coloring process. Thus, the pigments remain in the deeper layers of the hair and the cuticle is sealed for maximum anti-fading effect.
The line offers ten products, one of them, BC Color Freeze CC Cream is ideal for consumers who use thermal styling equipment in their colored wires. The product protects hair from heat (up to 220 ° C) and at the same time, it treats, leaving them healthy and beautiful. (150 ml, R $ 140.00)
Another highlight to the BC Color Freeze Spray Conditioner, a spray-on conditioner for colored hair. It helps strengthen hair structure by optimizing the pH level. Untangles the hair while giving glare. (200 ml, R $ 106.00)
There are 3 types of shampoo: BC Color Freeze Shampoo without sulphates, which raises the hair pH to 4.5 and fixed perfectly the color pigments (250 ml R $ 79.00; 1000ml: R $ 179.00). BC Color Freeze Shampoo Enriched, to maintain the optimal pH, which cleans the scalp and colored thread, leaving them with extra brightness (250 ml R $ 79.00; 1000ml, R $ 179.00) and BC Color Freeze Shampoo Silver, for blondes, white or gray hair. Intensifies cold color tones and neutralizes unwanted warm tones, while clean the hair and scalp. (250 ml, US $ 79.00; 1000ml, R $ 179.00)
The line also offers treatment mask, a serum for shine and a Power Shot concentrate to be used after the color service.