Palmolive Naturals launches new products with Camellia Oil for Hair and Body Care
Category: , Services
Release date: 05/03/2016
PalmoliveNaturals, brings to market the oil lines Surprising and Oil Nutritive. Global trend in the beauty market, Camellia oil is the main asset of launches, by its power of hydration and nutrition to the hair and skin. Among the vegetable oils is one of the lightest and rapid absorption, the company says.
Line Care for Hair, PalmoliveNaturals Óleo Surpreendente, consists of shampoo, conditioner and styling cream. The complete use of the line results in stronger hair, shiny and protected from the dryer heat, straightener and modeling curls to 233 degrees.
Line Body Care, PalmoliveNaturals Nourishing Oil, arrives in the bar version in and liquid, bringing as major benefit to daily skin nutrition. In the formula a combination of the Camellia extract, Almond oil and origin of ingredients. Leaves the skin soft and nourished and fragrant skin.
"The Brazilian woman is world renowned for being among the most conceited and attentive to novelties of the personal care market. To meet this public that is increasingly selective, Palmolive develops innovations with natural ingredients that are trend in the world and deliver significant benefits to this consumer, "says Marcelo Cruzato, Personal Care Marketing Director of Colgate-Palmolive.
The launches will campaign in broadcast television programs, advertising in digital magazines and visibility in stores nationwide.