Hinode renews skincare portfolio

Hinode renews skincare portfolio


Category: , Services

Release date: 06/03/2016

Hinode, Brazilian company multi channel has considered the potential of the Brazilian market of skincare, which currently has less than 40% penetration, to develop Routine, an unisex line of products for the care of the face with the concept of creating a culture of care.

They are products of natural appeal, but include various technologies from companies like: Dinaco and Chemyunion, formulated with Omegas 3, 6 and 9 and several other actives, such as DMAE and Sunscreens.

The lines are divided by type of skin, into three groups: Primary Care, Special Care and Specific Care. Altogether there are 24 SKUs with the launch of 21 products now and another 4 to the end of the year.

Routine Basic Care includes: Make Up Remover Biphasic, Gel Cleanser, of purifying action for skin prone to oiliness and clogged pores; Facial Exfoliating Gel; Facial tonic; Facial moisturizer.

Routine also features Face Masks weekly use, for better performance skin: Quick Detox, Flash-Energy and Super-Hydrat.

Specific Care offers three lines: Young Skin, which combats the first signs of aging; Age Control, specializing in mature skin, which helps fight wrinkles and expression lines; and Illumina Solution Serum, which helps to standardize the skin tone.

The line for young skin is composed of: Young Skin Complex - facial cream with SPF factor 30 and Young Skin Eyes. The line for mature skin has a daytime anti-aging cream (Age Control Treatment) with DMAE and SPF factor 20; a night cream(Age Control Night Treatment), with the highest concentration of actives and lifting effect; Eye Treatment, also with lifting effect to the eyelids and Illumina Solution, one serum with whitening effect stains.

Company also bets on wellness, with H +, a functional line of teas in the flavours passion fruit, red fruits and lemon. The new products are zero sugar and have active ingredients that help in proper functioning of the body.

"We seek to offer comprehensive options for our customers who seek innovation in quality products and from different segments," says Alessandro Rodrigues, marketing director of Hinode.

The line packages are clean with design and colors that recall dermocosmetics. The tubes are of the Embale, the jars of Incom and bottles of tonic and makeup remover are produced by Spiltag. The line prices are affordable so that consumers that can maintain the treatment routine. "Skincare is a category of higher prices, but Routine belongs to a price level that allows the continuity of the treatment which, as a whole costs between R $ 120 and R $ 130 reais," says Elma Mazzo, products manager of Hinode.

The Hinode products can be found by calling 4020-2424 (SP) or the Hinode site:

SAC: 0800 1 446633 e 4020-2424

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