Avon launches fine fragrance brand with molecule that enhances attraction

Avon launches fine fragrance brand with molecule that enhances attraction

Brand: Avon

Category: , Services

Release date: 08/18/2016

Avon has invited the perfumer Honorine Blanc, from the team of experts of the Swiss fragrance house Firmenich, winner eight international perfumery awards, to develop a new brand of fragrances that use this potential of attraction.

Attraction, brand becomes part of the fine fragrance portfolio of Avon. Its differential is the unique molecule developed by perfumers named "magnetic heart," which happens to be a signature of Avon. It is part of the two fragrances brand, male and female. It is a chord that explores a new texture to the sensuality, created with captive musks and amber.

To prove the efficiency of this alchemy, the Attraction fragrances were tested for 350 couples in seven cities in Brazil, United States and Russia, from August 2014 to April 2015. The magnetizing effect was confirmed by 80% of participants.

Attraction for Her is from the olfactory family, fruity wood. It has starting notes of blueberries and pink pepper, floral body notes with black orchid and jasmine and bottom notes of woods and amber.

Attraction for Him is from the woody herbal family, brings spices that make men attractive. It has top notes of cardamom and ginger. Body notes of Indonesian Patchouli and bottom of guaiac wood and spices. (75 ml, R $ 87.99)

The unique "magnetic heart" is present in both fragrances.

"My inspiration was the intense feeling of attraction between the people and all the emotions experienced by this feeling in a short time," said Honorine. For this creation, Honorine had the partnership of one of the great Brazilian perfumers, Adilson Rato, also part of Firmenich team.

The concept of attraction was also worked on the flasks of the fragrances , with a perfect fit between the male and female versions. Attraction brand becomes part of the portfolio of Avon fine fragrances.

Products are available and can be purchased through requests made directly to independent dealers Avon or by virtual brochure, available in

SAC: 0800 708 28 66

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