Natura Ekos line is renewed with maximum potential of actives and new products
Category: , Services
Release date: 08/31/2016
Natura revitalizes Natura Ekos line of personal care and perfumes, with new products, formulations and packaging. The brand has revised the line portfolio from the natural vocation of Amazonian bioactives, with new products that deliver scientifically proven benefits and promote consumer connection with nature.
"Natura Ekos is a reference in innovation and sustainability for over 15 years with a business model that generates and shares beauty and benefits for all involved - the forest, the community of suppliers, the consumer and the company. With this revival, we invest in research and technology to develop products from pure bioactives from Amazonian to bring to the consumers the maximum potential of each active, "explains Claudia Pinheiro, Natura marketing director of Personal Care.
Now the line provides sunscreen products in the Buriti line, it is the first sunscreen oil of Brazilian industry. The new line takes the best of buriti oil, which has high levels of beta carotene and antioxidant properties, with: moisturizing pulp body deodorant Natura Ekos Buriti, 400ml; protective pulp for lips Natura Ekos Buriti SPF 15, 8g; Oil Sunscreen Natura Ekos Buriti FPS 30, resistant to water, 200ml and the liquid soap in oil Natura Ekos Buriti 200ml. Another novelty is with the Cumaru bioactive, which presents now to the consumers a female colony with aromatic extract present in the seeds of the fruits of this tree native to the Amazon, with a delicate fragrance, of warm notes. (R $ 79.80)
Pitanga, one of the most successful lines of the brand, now brings Mousse Scented Natura Ekos Pitanga. The Passion fruit line brings the Body Oil Three-phase, of very light texture, that highlights the natural skin tone and leaves it soft and pleasantly scented. Acai line now has new moisturizer Pulp Acai for hands (R $ 34.20). The Brazil Nut line now brings Milk Moisturizing Body Chestnut (R $ 54.90), with creamy and velvety texture. Andiroba brings new Gel-Cream Deodorant for Legs and Feet. Murmuru has a new product for hair: Butter Concentrated murmuru (R $ 47.10), promotes the alignment of cuticles, deep hydration. And the Ucuuba line brings a Reconstructive butter for body and resected areas (R $ 58.60), which promotes hydration for up to 48 hours with rapid absorption.
In addition to the packaging developed 100% from post-consumer recycled material. From the re-release this month, the products are organized according to their properties and their characteristics - perfumísticas and therapeutic, light and fluid
The products will be available for sale from September 9, with the Natura Consultants, the Natura Network and the Natura shops in São Paulo in two of the biggest Shopping Center of the town.
SAC: 0800 115566