O Boticario launches My Lily fragrance with the freshness of Narcissus flower
Brand: O Boticário
Category: , Services
Release date: 11/18/2016
O Boticário found in the South of France a special and authentic touch to create My Lily, the brand's new eau de parfum. In addition to the enfleurage of lilies, olfactory signature of every Lily line, the launch brings the flower of Narcissus, which grows spontaneously in the French fields and gives a touch of freshness to this green floral.
"The flower of Narcissus can not be planted, it is a wild flower, unique, and so it is so authentic. My Lily was designed for women who also have this authenticity, which let life happen without rehearsals, "says O Boticario Perfume Manager Jean Bueno. "It is a modern fragrance, very innovative for the Brazilian market, with floral facets, the freshness of the green notes and the sophistication of the lily."
My Lily has the signature of French perfumer Clemente Gavarry, of the Fragrance House IFF, and brings sophistication to every detail. The chord of the Narcissus flower was developed by the laboratory Monique Remy - boutique in Grasse (South of France) that extracts the best and purest natural essences of the world. Its packaging, like the others of the line Lily, brings the vaporizer, which rescues the gestural of application of perfumery of the beginning of the century. For this green floral, the flask has gained a modern and sophisticated greenish tone and the cartridge, daffodil flowers in high relief.
My Lily is from the olfactory family Floral Green, has on the starting notes Violet Leaf, Bergamot, Mandarin and Damascus. In the body notes Magnolia, Muget, Rose and Green Chord of Narcissus and in the bottom notes Cedar, Sandalwood, Musk and Cashmeran.
To mark the launch, O Boticario drew a trip to France per one week, with a accompanying, among consumers who bought Lily brand fragrance.
The new perfume iss available in stores O Boticario throughout Brazil in Eau de Parfum, 75ml, for R $ 199.00. Along with the new fragrance were launched Moisturizing Hand Cream (75g, R $ 35,90), Hand Moisturizing Cream (75g, R $ 35,90) and Body Satin Cream (R $ 79,90), as well as an Eau de Parfum Of 10ml to be loaded in the bag (R $ 52,90).
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