Silk launches line for curly and frizzy  hair

Silk launches line for curly and frizzy hair

Brand: Seda

Category: , Services

Release date: 03/07/2017

Seda launches Silk Boom, a line developed for the specific needs of curly and frizzy hair, from suggestions and requests from bloggers and consumers of the brand. There are several and diverse products for care, treatment and finalization, focusing on the most varied types of frizzy hair and curly.

Fun and irreverent, Silk Boom has colorful packaging with product usage tips and finishing techniques. The labels have a table that helps to identify the different types of frizzy (3A, 3B and 3C) and curls (4A, 4B and 4C) threads.

"Brazilians are real experts on the subject. They learn on the internet and by exchanging information with their friends to have hair beautiful and well cared , "says Diego Guareschi, marketing manager at Seda.

For the launch of Boom, Silk will meet one of the biggest requests of the consumers: large size combing creams in 1 kg pots, since this is the product that they use! Soon, three variants, ideal for each kind of hair will reach shelves: Definition, Volume and Transition.

Silk Boom Definition promotes hydration to the threads and keeps the curls more defined for up to 24 hours. The formula contains coconut oil, UV filter, Nutri Keratin and the exclusive Fitage Complex, which prepares the yarns for finishing. Leaves hair fragrant for up to 72 hours and is perfect for day after.

Silk Boom Volumão has exclusive formula enriched with macadamia oil eD-Panthenol leaves the wires looser, ensuring a volume. And Silk Boom Transition helps in hair growth as it reduces the breakage of the hair fiber. The formula contains Argan oil and biotin, to moisturize the hair, leaving them healthier from root to tip. The fragrance pearls leave the hair fragrant for up to 72 hours.

The 1 kg combing creams of the new Seda Boom line can be found in supermarkets, pharmacies and cosmetic stores all over the country for the suggested average price for the retail of R $ 29.90.

SAC: 0800 707 4471

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