New Floratta de O Boticário has inspiration in the secret flowers of the fig

New Floratta de O Boticário has inspiration in the secret flowers of the fig

Brand: O Boticário

Category: , Services

Release date: 10/12/2017

The new O Boticario Floratta Flores Secretas fragrance complements the brand's fragrance line with an innovative and sophisticated fruity floral and anticipates the trend of fruity floral, combining refreshing notes with juicy fruity nuances and a floral body that is present and sophistication.

The inspiration to create Floratta Flores Secretas is in the surprise of the flowers "hidden" in fig - lowercase, they develop inside and, when mature, they become small fruits. "In Floratta Flores Secretas, we brought the most sophisticated side of the fig. The fruit and its flower appear predominant in the notes of exit and body, reinforced by the presence of red fruits, with velvety touches of amber and musk in the bottom, explains the Perfumery Manager of Boticário, Jean Bueno. "The unexpected combination of floral notes with creamy fruity touches was translated into an exclusive Flor de Figo chord. The result is an amazing fruity floral. "

To complement, the fragrance arrives accompanied by a moisturizing cream, which provides velvety touch, rapid absorption and hydration for up to 48 hours.

Along with the launch, the Floratta line undergoes a major redesign. The fragrances maintain the high olfactory quality, with the same fragrances, but will have more modern, beautiful and sophisticated packaging. The flasks have a more ergonomic shape, with fine and delicate features, and different pastel colors that represent each of the variations - Blue, Gold, Rose and Cherry Blossom. The special touch of the jars are the floral patterns in high relief, in the rosè color.

"The new, feminine and delicate shape brings a cleaner and more sophisticated design to the Floratta line, as well as the rosé details on the valve and the signature of the fragrance," explains Bueno. "For Secret Flowers, we opted for a matte finish with soft touch lacquer paint." The cartridges feature gradient plots with metallic effect and surprise phrases on the inner flaps.

Floratta Secret Flowers Deo Cologne has a suggested price of R $ 89.90 in O Boticário stores spread throughout the country or in brand´s e-commerce. Floratta Secret Flowers Moisturizing Cream 200 ml costs $ 42.90.

SAC: 0800-413011

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