Hinode bets in fragrances
Category: , Services
Release date: 10/25/2017
Hinode Group has been investing in fragrances over the past two years, working alongside fragrance houses such as Firmenich, Robertet and Drom, resulting in the winning of two national awards. The award-winning Empire Sport fragrance arrives to the group's consultants and franchises, along with three releases: Lattitude Expedition, Ella Happy Romance and Dazzle.
Creations of the Frenchman Jerome Epinette, from Robertet, Empire products are among the best-selling brand. The Empire Sport, reflects the lifestyle of modern man, combining notes of chilled mint, lemon zest, toasted apple, lavender, bamboo, sandalwood, patchouli and salted amber. Its base is woddy fougere, woody and fresh. (R $ 145.00)
The Lattitude line, developed by the same perfumer of Empire, was inspired by adventures and the search for moments of self-knowledge, freedom and new horizons to create this fragrance composed of notes of mandarin, lavender, madam, cypress and patchouli. The perfumer is also the creator of Ella Happy Romance, a fragrance for daily life, which features notes of golden tangerine, bergamot, passion fruit, orchid, vanilla silk and pearl musk. Its base is luminous oriental, citric with light aroma and striking for the day to day. (R $ 120.00 and R $ 120.00 respectively)
Dazzle, the makeup brand, will have its first fragrance, developed by the perfumer Carmita Magalhães, from Firmenich. This crossbranding has resulted in a seductive essence with striking aromas of bergamot, grapefruit, mandarin and red berries. Her body has notes of orange blossom, damask rose, jasmine sambac and sandalwood. You can also feel soft tones of vanilla, tonka fava, amber and captive musks. (R $ 110.00)
On sale through resellers and brand franchises.
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