ROC® reformulates Clarifiant Advanced and Minesol® Antioxidant line
Brand: ROC® Minesol®
Category: , Services
Release date: 06/28/2018
ROC®, the beauty brand of Johnson & Johnson Consumption, restructured the Minosol® Antioxidant formula and the ROC® Clarifiant Advanced product line.
The new Minesol® Antioxidant FPS 70 line guarantees sun protection and acts against visible light with triple-packed antioxidant, which prevents and corrects signs of aging. Formed by grape seed oil, feverfew and vitamin E reduces oxidative stress and the formation of free radicals generated by external aggressors - such as UV rays, smoke and environmental pollution - that stimulate premature aging of the skin.
The new formula of ROC® Clarifiant Advanced is soft and adapted to Brazilian skin. Composed of a multi-purpose mix with nine active bleaches, the product diminishes skin tone differences and helps minimize formation of new pigments.
"The formulations address two of the key consumer needs: prevention of photoaging, which can be accentuated by pollution, sun exposure, stress and irregular habits; and the bleaching effect, one of the main reasons for consultations with the dermatologist in Brazil, "says Ronaldo Art, marketing director of the Johnson & Johnson Beauty Unit.
ROC® Minesol® Antioxidant helps prevent photoaging and has an FPS 70 version, which, in addition to ensuring sun protection, acts against visible light with triple-packed antioxidant. Minesol® Antioxidant FPS 70 version consists of grape seed oil, feverfew and vitamin E, this triple antioxidant complex reduces oxidative stress and the formation of free radicals generated by external aggressors - such as UV rays, smoke and environmental pollution - that stimulate the premature aging of the skin.
ROC® Clarifiant Advanced has a suave and adapted formula for Brazilian skin, is composed of a complex multiation with nine bleaching actives. The product is proven to decrease skin tone differences and help minimize the formation of new pigments. It has a non-oily, non-oily texture with easy adhesion to the dermatological routine and NeoGlucosamine®, which smoothens the tone of the skin, restoring lightness and luminosity.
The brand products are sold in specialized pharmacies ROC® Minesol® Antioxidant, for the suggested average price of FPS 30 R $ 84.90 and FPS 70 R $ 89.90, 50g. ROC® Clarifiant Advanced in pack of 30ml R $ 199,00.
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