O Boticário creates version of roses in Love Lily

O Boticário creates version of roses in Love Lily

Brand: O Boticário

Category: , Services

Release date: 11/09/2018

The rose is back to the leading role in the perfumery, in even more feminine and surprising re-readings, according to O Boticário, a brand specialized in perfumery. Its olfactory richness is the star of Apothecary's new eau de parfum Love Lily, which brings for the launch a unique combination of roses from France, Turkey and Bulgaria.

Creation of award-winning perfumer Olivier Cresp, from Fragrance House Firmenich, Love Lily conveys the importance of time to reach the best. "The ideal time for each rose species brings the best of each one. And when combined, they generate the perfect essence for this creation ", explains the Perfumery Manager of Boticário, Jean Bueno. "Roses are harvested in a special way and each of them is subjected to a specific method of extracting the essential oils - which merge by the maturation. "

The method, explains the manager, allows the essences to interact and blend together in a natural way, in their time. The result is the exclusive Grand Rose chord. It is combined to the purest essence of the lily, the olfactory signature of all Lily line. Its extraction, which also values the richness of time, is made by the millenary technique of enfleurage - the process of obtaining essential oils from flowers. The detail of the processes, combined to an primorous choice of raw materials, guarantee the quality and optimal attachment of Love Lily to the skin.

Olfactory Family: Floriental Rose
• Starting Note: Fresia, Neroli, Bergamot;
• Body Note: Firbest Peonia, Muguet, Petals of Jasmine, Grand Rose
• Bottom Note: Amber Wood, Vanilla, Sandalwood, Musks.

The classic packaging of the Lily line gains a modern pink shade in Love Lily. The change is due to the valve, more practical to use and carry - but it brings the charm of the bottle, inspired by the traditional packaging of the beginning of the perfumery.

To complement the scent, O Boticário also launches the Love Lily Acetinado Body Moisturizing Deodorant Cream, a new version of the cream that is one of brand´s best seller . Enriched with emollients, which prevents dryness caused by the sun. Contains Vitamin E, with antioxidant properties. With the same olfactory profile as the eau de parfum, it gives the skin a soft and moisturized texture for up to 48 hours.

"Many consumers complement the ritual of perfuming themselves with the satiny cream. It is a great alternative for those who want to feel even more perfumed - and for longer. Love Lily has a great fixation. And keeping the skin moisturized is a secret for the fragrance to set even better, "explains Bueno.

The novelties have already arrived at the stores of the brand, are available between the brand's resellers and in e-commerce ( for the prices of: Love Lily Eau de Parfum, 75 ml, $ 189.90 and Love Lily Creme Acetinado Body Moisturizing Deodorant, 250 g, R $ 89,90.

SAC: 0800-413011

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