True Passion L ´Eau extends Mary Kay´s fragrance portfolio

True Passion L ´Eau extends Mary Kay´s fragrance portfolio


Category: , Services

Release date: 03/19/2019

Inspired by the sensuality of modern women, the global direct-sales brand Mary Kay revisited True Passion, its successful line of fragrances, featuring new packaging and a new fragrance: True Passion L'Eau.

True Passion L'Eau completes Mary Kay's Deo Colonies trio, alongside True Passion ™ and True Passion Noir ™. The three different Deo Colonies seek to match the personality of different types of women, from the one with an engaging charm to the most feminine and fun.

"The Oriental True Passion L'Eau ™ fragrance was inspired by the sensibility, femininity and charm of women who allow themselves to live their emotions, passions and desires intensely," says John Gamba of Givaudan Creative Center New York, responsible for development. Its composition brings fruity notes - red fruits combined with tangerine, bergamot and coffee, accentuating its vibration. Jasmine, vanilla and amber, also present in its composition, give delicate touches, sweet, feminine and sensual to the fragrance.

True Passion ™ and True Passion Noir ™, in turn, feature new packaging while retaining the original fragrance. The first one brings red as the main color for the sensual and passionate woman for life. And True Passion Noir ™, adopts a a black and intense packaging as the personality in which it was inspired.

The three fragrances are available, for R $ 95,00 each, through Mary Kay Beauty Consultants.

SAC: 0800 16 31 13

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