LIP ICE brings lip protector with color

LIP ICE brings lip protector with color

Brand: LIP ICE

Category: , Services

Release date: 05/21/2019

Success for its unique design and formula that delivers five benefits in a single product, Cube, from Lip Ice (Mentholatum Brasil), a brand specializing in lip balm of the Rohto Mentholatum group - a leading player in the global lip balm market with over 400 million units sold per year - has just won a new version: the Lip Ice Cube Sheer.

The product prevents the appearance of wrinkles around the mouth, moisturizing and protecting the lips against UVA and UVB rays, adding a natural pink coloration to the lips.

To make the public aware of the importance of the use of sunscreen with a solar factor in all seasons, the brand has developed a product that has advanced formula with SPF 15; castor oil, which carries anti-inflammatory and antioxidant properties; vitamin E, another powerful antioxidant that works in the protection and regeneration of the lips; and jojoba oil, to moisturize and provide the nutrients needed to promote softness, smoothness and radiance and leave your lips looking radiant.
"The lack of skin care of the lips can generate cracks that facilitate the action of pathological microorganisms. In addition, sun-borne aggressions may be responsible for the appearance of early wrinkles, so the concern to moisturize and protect this area goes far beyond aesthetics, "says dermatologist Ivan Rollemberg.

Lip Ice Cube Sheer is for sale in pharmacies for the suggested retail price of R $ 29.90 and Lip Ice Cube for R $ 22,90


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