Natura Introduces Chemistry of Humor for Valentine´s Day

Natura Introduces Chemistry of Humor for Valentine´s Day

Brand: Natura

Category: , Services

Release date: 05/24/2019

Natura, Casa de Perfumaria do Brasil (the Perfumery House of Brazil), presents the new fragrances Química de Humor. They are two different fragrances, feminine and masculine, that mixed up give the greater chemistry. The combination can be made on the skin itself, spraying the amount wanted of each one. A special invitation for Valentine's Day, because it allows to create several possibilities, unique of each couple.

Both fragrances have the olfactory note of pomegranate, fruit that symbolizes love, with the contrast of the 'piper', a pepper of Brazilian biodiversity. Química de Humor Feminino is a fragrance with fruity olfactory path, with prominence of notes of pomegranate, explosive fruit and aphrodisiac. The Química de Humor Masculino has a moderate woody olfactory path, with patchouli notes and a touch of pomegranate.

Two secret formulas with a lot of love and a touch of humor, inspired by the reaction that happens when love is in the air. "Pomegranate and piper, the main ingredients, were combined with different notes in each fragrance, so we got the same olfactory signature, but with a different touch in each version, allowing the mixture of the two on the skin and a surprising result", explains Verônica Kato, exclusive perfumer of Natura.

The olfactory drop Química de Humor Feminino brings: Top notes: Pomegranate, Grapefruit, Pink Pepper, Cardamom. Body notes: Jasmin Sambac, Rose, Orange Blossom, Violet and Plum. Base notes: Cedar, Cipriol, Patchouli, Vanilla, Benjoin MRL, Sandalwood. (R $ 104.90)

Química de Humor Masculino brings top notes: Pomegranate, Grapefruit, Basil, Ginger, Cardamom, Priprioca, Piper, Pink Pepper. Body notes: Coriander, Cedar Leaves, Lavender and Violet. Base notes: Amber Complex, Cedar, Copaiba, Balsam, Cistus, Patchouli. (R $ 104,90)

To announce the launch of Química de Humor, Natura launched a campaign, signed by DPZ & T. In the film, a couple prepares, each in its own way, for a music festival. Despite the different profiles, when the two meet the chemistry is instantaneous. "Every love deserves to be celebrated.When people fall in love, they form a unique love mix and it's that invitation we make in the campaign." Humor is a brand that has a strong connection with young audiences. more of irreverence: the fragrances have the greatest chemistry and can be mixed in the skin, "says Denise Coutinho, Director of Perfumery at Natura.

Natura products can be found through a Natura Consultant, at Natura Network ( or at Natura's own Stores in Brazil´s main capitals. Or abroad on:

Natura nos EUA
Natura na França
Natura na Argentina
Natura no Chile

SAC: 0800 115566

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