O Boticario launches artificial intelligence fragrances for Valentine´s Day
Brand: O Boticário
Category: , Services
Release date: 06/07/2019
O Boticario presents fragrances developed with the help of artificial intelligence: Aegean ON You and Egeo ON Me.
Company combined its alchemy with new and advanced machine learning algorithms from IBM Research in partnership with Symrise, one of the world's most renowned fragrance houses. The novelties were designed to meet the Millennial audience, who wants to live new experiences with freedom of choice.
The two versions of the Aegean ON were developed for young people who are not afraid of change. Inspired by this quest, an artificial intelligence system was used that crossed millions of formulas and raw materials to identify patterns and new combinations. The record of ingredients with notes of fruits, flowers, spices, woods and even the freshness of the cucumber and the sweetness of the condensed milk resulted in unique olfactory synergies with the fine adjustment of the master perfumer David Apel.
"We created a perfect alchemy, between man and machine, that were translated into perfumery. We decided to bring a full line of products aimed at those who want to enjoy life to the fullest, so we chose to extend the Aegean family which is known to bring combinations of smells and for being a brand totally young, "adds Alexandre Bouza, Head of O Boticario.
The unique compositions provoke intense sensations that go beyond the limits of gender. What distinguishes the versions of Aegean are the hottest notes on ON Me, and colder on ON You, characteristics represented by the colors of the jars that refer to the most outstanding ingredients of each.
Other items in the line complete the experience: Egeo ON You Shower Gel 3 in 1 and Beard and Aegean ON Me Body Moisturizing Butter have the same olfactory profiles.
Egeo On You Cologne Deodorant is from the Olfactory Family: Fougere Woody Amber. Exit: Peach, pineapple, bergamot, mandarin, mint, cardamom, eucalyptus. Salvia, galbanum, geranium, lavender, true leaves, fenogrego, woody notes and notes with sandalwood, vetiver, musk, benzoin, amber, condensed milk. (90ml, R $ 104.90)
Egeo ON You Shower Gel 3 in 1 Hair and Beard, cleanses hair and body in a practical way and helps in shaving without irritation, bringing the fragrance of Aegean On You. (200g, R $ 26,90)
Egeo ON Me Deodorant Cologne, is from the Floriental Frutal olfactory family. It has melon, peach, pineapple, anise, orange blossom, lemon, apple, cucumber, pepper, almond blossom. Jasmine body, freesia, thrush, passion flower chord, green leaves, white rose, raspberry, acacia, tuberose, prunella and notes of Botanila, sandalwood, patchouli, musk, amber, saber toffe (90 ml, R$ 104,90)
Egeo ON Me Butter Moisturizing Body Deodorant, brings texture of quick absorption for that the skin becomes dry, moisturized and perfumed with the fragrance of Aegean ON Me. (250g, R $ 49,90)
The launches are available at branded e-commerce stores and resellers nationwide.
O Boticario does not conduct tests on animals and carries out the reverse logistics of its products through the Boti Recycling program in its 3700 franchised stores so that the packaging is sent to the recycling.
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