The Blend is O Boticario´s new male perfumery brand that brings innovations and high perfumery
Brand: O Boticário
Category: , Services
Release date: 07/25/2019
Inspired by the obstnation and experience of the journey, O Boticário (Boticário Group) launches the new men's perfumery brand The Blend, which reflects the personality of the creative man who seeks quality, originality and presence, valuing his ways and paths above all.
According to the company, there were 1961 essays, proposed olfactory pathways, to reach the new fragrance. The Blend brand is a three-year project that features the signature of four renowned perfumers from different countries - including Brazil's Adilson Rato: France's Carmita Magalhães, Germany's Frank Voelkl and Spain's Alberto Morillas.
The fragrance - a combination of black pepper, nutmeg, clove and cinnamon - gave rise to a fifth element in the form of essential oil, the result of distillation in copper stills dating back to the beginnings of the art of perfumery. A traditional and artisan process that rescues the values of perfumery and results in a unique and exclusive essential oil, underlines the O Boticário brand. Top Notes: Bergamot, rum notes, saffron, lavender, grapefruit. Body Notes: iris, tuberose, labdanum, sandalwood, vetiver, blend quatre-epices (black pepper, nutmeg, clove and cinnamon) and base notes: amber, guaiac wood, moss, benjoin
Signed by French designers and inspired by the most elegant and rare handmade beverage bottles, The Blend bottle features a generous glass bottom. The metal used in the lid refers to the color of the still in which the spice blend is distilled and its special spray provides a new level of sophistication with open, light, continuous flow.
“The Blend is positioned in the market with original and unique features. We are providing our consumers with a true olfactory experience that represents a new universe for men, 'explains Alexandre Bouza, director of the O Boticário brand. “The male olfactory paths bring the distilled spices in copper stills to instigate the smell and create an innovative feel when mixed with sophisticated and woody notes, which is why fragrances bring a new signature to the Brazilian market,” he adds.
In addition to the original version, O Boticário features The Blend Bourbon, an intense and spicy parfum eau variation, with Top notes: bergamot, grapefruit, pink pepper. Body: lavender, crème brûlée notes, juniper, watery notes, cedar, blend quatre-épices (black pepper, nutmeg, cloves and cinnamon) and bottom: guaiac wood, australian sandalwood, amber, vetiver, woody notes, bourbon vanilla (100 ml R $ 229.00).
Completing the line, the brand developed products, with: an aerosol antiperspirant (75ml, 29.90) and a shower gel for hair and body (250g, R $ 49,90)
The new men's perfume has a television and print campaign. The complete line is now available in stores, e-commerce (www.boticario.com.br) and brand retailers across the country.
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