Avon launches high coverage base and matte finish
Category: , Services
Release date: 08/30/2019
Avon launches the new Color Trend Matte Real base with high coverage, matte effect and skin-friendly formula. There are 8 different shades between nude, beige and chocolate tones, and innovative finish.
Color Trend Matte Real is waterproof, with full coverage and real matte effect finish, which helps disguise marks and skin imperfections such as those sleepless dark circles and fine expression lines. In addition, the benefit of keeping your skin beautiful after makeup removal, thanks to its friendly formula, ie it does not leave the skin greasy, lets the pores breathe and does not cause disorders to acne.
The Official Real Test Campaign, which will begin airing in August in digital media, will be based on real tests where the base will be tested and proven its claims of matte effect, high coverage, water proof and skin-friendly.
To star in the campaign, Avon counts with a selected team, of different profiles, which talks to diverse publicas that defend the power of being what ones wants to be.
The new Color Trend Matte Real foundation is available in the Avon e-commerce brochure (https://www.avonstore.com/) for R$ 22.99. In the launch period the product will have a special price of R$ 17.99.
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