Boticario creates line Cuide-se Bem Sol and Água Fresca for summer all year round
Brand: O Boticário
Category: , Services
Release date: 09/11/2019
O Boticario proposes a summer feeling for the whole year with the new line Cuide-se Bem Sol e Água Fresca.
Its light, tropical fragrance is combined with coconut oil, which moisturizes, relaxes and invigorates.
One of the novelties of the line is the Exfoliating Soap, to renew the skin. In addition to exfoliating, the product at the same time moisturizes with a creamy foam. Another highlight is LipBalm with vitamin E, SPF15 and 10% shea butter.
“Coconut oil has already gained ground in hair care, but is still little explored in skin care products. Cuide-se Bem Sol e Água Fresca brings this ingredient as the main element of the line, combined with a Woody Florental fragrance, which provides the sensation of summer on the skin, as well as moisturizing and perfuming, bringing the lightness and energy of the season to all days of the year ”, says Vanessa Machado, Boticário's Personal Care manager.
The complete line also counts with moisturizer in the 400 ml and 200 ml versions and refill, bar soap, hand cream, body splash and roll-on deodorant. The jars and tubes are made with vegetable plastic, made from sugarcane bagasse. “The proportion of the impact avoided is approximately 4kg of CO2 for each kilo of plastic produced. Only with this line we contribute to the reduction of more than 3 thousand tons of CO² per year. This reduced amount of greenhouse gas emissions corresponds to carbon stored in more than 17,000 trees, which is roughly equivalent to the area of seven Maracanã stadium fields, ”explains Vanessa.
For the manufacturing of more eco-efficient moisturizing lotions, the company has changed the formula and manufacturing process of most Nativa Spa e Cuide-se Bem moisturizing lotions, to eliminate the heating and cooling steps. The adoption of this process brought optimization of resources, time, electricity and raw materials.
Products are now available in all stores, retailers and e-commerce.
Cuide-se Bem Body Moisturizing Deodorant Lotion Sol e Água ( R$ 44,90, 400 ml, R$ 32,90, 200 ml e refil R$ 34,90, 400ml)
Cuide-se Bem Bar Soap Sol e Água Fresca (R$ 13,90)
Cuide-se Bem Moisturizing Hand Cream Sol e Água Fresca (R$ 24,90)
Cuide-se Bem Roll-on antiperspirant Sol e Água Fresca (R$ 18,90)
Cuide-se Bem Exfoliating soap Sol e Água Fresca (R$ 32,90)
Cuide-se Bem Lip Balm Sol e Água Fresca (R$ 28,90)
Cuide-se Bem Body Splash Sol e Água Fresca (R$ 46,90)
Cuide-se Bem Refil 400ml Sol e Água Fresca, with Refil for 400ml (R$ 34,90)
SAC: 0800 729 9060